Riyadh, Saudi Arabia, 11 October 2026 – This October, Sofitel Riyadh Hotel & Convention Centre is turning pink. From the first morning of the month, soft shades of pink will appear across the hotel, from the pastry counter at La Matinée to the Friday brunch table at Zeline, as the hotel marks Breast Cancer Awareness Month with a series of moments that bring people together around one simple message: early detection saves lives.

Fadeel G. Wahbe, General Manager of Sofitel Riyadh Hotel & Convention Centre, said: “At Sofitel Riyadh, we believe hospitality extends beyond exceptional experiences to making a meaningful impact on our community. Our participation in Breast Cancer Awareness Month reflects our commitment to social responsibility, raising awareness of early detection, and encouraging our guests and employees to come together in support of this important cause.”

Sofitel Riyadh kicked off its Breast Cancer Awareness Month activities on Wednesday, 7 October, with an Awareness Walk at 7:00 AM, bringing together hotel guests and employees in a show of solidarity with women and families affected by breast cancer. The initiative formed part of the hotel’s ongoing commitment to social responsibility, aiming to raise awareness of the importance of early detection and encourage community participation in supporting this important cause.

Later in the month, the conversation continues with a Ladies’ Awareness Session held in collaboration with Zahra Breast Cancer Association. In a warm and welcoming setting, women are invited to learn more about breast cancer awareness, prevention, and early detection, and why regular screening matters so much. It is a space to ask questions, to share, and to leave with the knowledge to take charge of their health.

Throughout October, the cause also finds its way to the table. From 1 October, a dedicated Pink October display takes centre stage at La Matinée, with specially prepared, pink-themed pastries, sweets and beverages crafted with the finesse of French pâtisserie. Every treat carries a little extra meaning, with a dedicated sales going to Zahra Breast Cancer Association.

Each Friday, Zeline Restaurant’s Friday Brunch is dressed in pink, with the Pink October theme brought to life across the buffet, a selection of specially created desserts, and thoughtful touches throughout the experience. it is the perfect occasion to gather family and friends around the table and celebrate the women who matter most.

As October draws to a close, Sofitel Riyadh will make a donation to Zahra Breast Cancer Association in support of its awareness programmes and patient care initiatives. Every pastry enjoyed, every brunch shared, and every step taken this month becomes part of that support, and the hotel warmly invites everyone to be part of the story this Pink October.

For bookings, please contact: +966 11 254 3010

Email: Sofitel.riyadh.sc@sofitel.com

Website: https://sofitel.accor.com/en/hotels/9029/R002.restaurant.html

Instagram: https://www.instagram.com/sofitelriyadh/

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ABOUT SOFITEL RIYADH HOTEL AND CONVENTION CENTRE

Sofitel Riyadh Hotel & Convention Centre stands as one of the finest hotels in Riyadh, a sanctuary of elegance and cultural richness uniquely connected to King Abdullah Bin Abdul Aziz Mosque. From opulent suites to shimmering indoor pools and soothing spa treatments, every wish is met with impeccable service. Indulge in fine cuisine at three exceptional restaurants and unwind in the Sofitel Club. The state-of-the-art convention centre features 17 flexible meeting rooms, ideal for any occasion.

With 388 sophisticated rooms and suites, this stunning 5-star hotel is only 35 minutes by taxi from King Khalid International Airport. A private airport transfer is available, ensuring a perfectly refreshing arrival. Whether visiting for business or leisure, Riyadh offers an array of exciting discoveries. The iconic Kingdom Centre Tower and Kingdom Centre Mall are just five minutes by taxi, while the UNESCO World Heritage site of Diriyah is located 17 km away.

Located in the prestigious Ar Rahmaniyyah neighbourhood, the hotel is close to Riyadh’s premium shopping and dining destinations. Easily accessible by car and well connected to major highways and transportation routes, Sofitel Riyadh provides an ideal base to explore the capital.

ABOUT SOFITEL

A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life’s simple pleasures such as gastronomy and sleep are art forms for an incomparable experience.

Sofitel now boasts more than 120 hotels, all elegant and unique, in the world’s most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Casco Viejo, Sofitel Legend Santa Clara Cartagena and Sofitel Legend Metropole Hanoi.

Sofitel is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

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